About the Book

Insurance Marketing

CONTENTS : 1) Present State of Insurance Industry in India 2) Principles of Insurance 3) Insurance Structure 4) Life Insurance Products 5) Complexity of Insurance Policy Contracts 6) Pricing Individual Life and Health Insurance 7) Insurance Services Sector 8) Insurance Business and Risk Management 9) Marketing Strategies in Life Insurance Business 10) Marketing Strategies in Life Insurance Services 11) Insurance Marketing Services 12) Insurance Marketing Systems.